Joico Color Endure Violet Shampoo is a sulfate-free shampoo that gently cleanses while neutralizing brassy and yellow tones to maintain blonde/gray hair.
Directions: Apply to wet hair. Lather. Leave in 3-5 minutes. Rinse. Follow with Color Endure Violet Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
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